This article deals with the early childhood stage being the basic core for the identity of tomorrow’s man. It focuses on the importance of ensuring balanced development for children and on maintaining their cultural and social identity in the shadow of globalization and technological development.
Because of the big role played by media of the globalization culture, such as the information technology and communication, in informing the child’s culture in all its aspects, sensory, mobility, skills and values, the article underlines the necessity to analyze the contents of the mobile culture that is being transmitted via TV, video, electronic games or the Internet in order to show their references and analyze their operating mechanisms. It also presented the mechanisms of stereotyping and absorbing into the electronic and media culture at the levels of visual media, children electronic media and entertainment material. The negative impact resulting from unbalanced use of the electronic culture were indicated. Those include potential physical harm, injecting aggressive behavior and the distortion of the scale of values and ethics. The study concludes that it is necessary to make the immunization of children against some pitfalls of globalized electronic culture a priority in the holistic educational strategies with a concentration on the role of parents and specialists and producers of the national culture for children in protecting the child from the risks of globalization.