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Green Marketing in the Conformation of a Planetary Citizenship in the Educational Field Latinamerican
Place of publication | Year of publication | Collation: 
Portoviejo | 2019 | p. 150-161
ISSN: 1390-7247
Julio Juvenal Aldana Zavala; Félix Colina Ysea
Latin America and the Caribbean

The article reviews and analyzes the contribution of green marketing in the formation of a planetary citizenship in the latin american educational systems. A documental and biblographic review methodology was used to gather and structure the information. The content of the documents was analyzed trying to discover the implicit competences for global citizenshipo present in the information. One of the main conclusions is that green marketing offers education the possibility of building competences that favour global thinking in students; thing that should be encouraged from a latin american green education perspective for the global context.


Resource Type: 
Journal articles
Civic / Citizenship / Democracy
Cultural literacy / Intercultural / Cross-cultural / Multi-cultural
International understanding / Globalisation / International education / Interdependency
Sustainable development / Sustainability / Environmental
Transformative initiatives / Transformative pedagogies
Level of education: 
Early Childhood Care and Education (ECCE)
Primary education
Secondary education
Higher education
Lifelong learning
Technical and Vocational Education and Training (TVET)
Non-formal education


Citizenship education; Civic education; Globalization; International education; Environmental education; Environmental sustainability