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The starting point of this work is verifying the absence of and disregard for the human and social dimensions (knowing how to be and knowing how to coexist) in university education, including deficient intercultural communication manifested in discrimination ora lack of acknowledgement of the other. The problem is studied from the standpoints of the institution, the students and the faculty of the Faculty of Humanities and Communication of the Universidad Privada de Santa Cruz de la Sierra, Bolivia (FHC-UPSA). Using a qualitative quantitative methodology and a hermeneutic interpretation, voids are confirmed in the areas of "knowing how to be" and "knowing how to coexist" in the curricular designs as well as in the practices, behaviors and attitudes (habitus) of the students and faculty when faced with diversity.