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Achieving gender equality in and through education is central to meeting the targets of the 2030 Agenda for Sustainable Development. While the emphasis tends to be on the effects of gender norms on girls, this paper puts the spotlight on the less recognized effects of these norms on boys’ schooling, particularly at the secondary level and amongst those from the poorest families. It argues that addressing boys’ disadvantage and disengagement in education is an essential part of a response to the challenge of gender inequality, in education and beyond.