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Background

The 2020 Global Media and Information Literacy (MIL) Week will take place on Oct. 24-31, 2020 under the theme “Creating a Peaceful Society: Media and Information Literacy, A Way out” for regional commemoration. This year’s theme highlights how to address disinformation and divides by recognizing our shared interest in improving everyone’s competencies to engage with the opportunities and risks in today’s landscape of communication, technology, and information.

In line with the global commemoration, UNESCO Abuja Regional Office is organizing a series of activities on promoting MIL into a broader population as an effective tool for tackling disinformation in the non-Sahel region of West Africa, with a special focus on youth empowerment. One of the activities is this call for slogans for the regional commemoration of the 2020 Global MIL Week. The call will be launched at the end of September to get a wide range of population engaged on social media.

Objectives

The main objectives of this call for slogans include:

• To call upon youth to affirm their roles and determination against disinformation and take advantage of their innovation and creativity to gather broader alliance online for improving the media and information landscape in the region;
• To strategically campaign for the regional MIL challenges and increase visibility of the 2020 Global MIL Week;
• To diversify the interventions of promoting MIL, especially those youth-lead, creative and professional ones.

Activity Phases

This call for slogans for the regional commemoration of the 2020 Global MIL Week consists of two phases:

• Phase 1: The call will be launched through official communication channels of UNESCO Abuja Regional Office (websites and social media handles) and with support of partners in further dissemination at the middle of September. All the qualified entries will be reviewed and rated by a professional injury committee composed of communication and information experts.
• Phase 2: The five (5) winners will be announced during the webinar commemorating the Global MIL Week, which will provisionally take place at the last week of October. The winning slogans will be used in communication and visibility materials of the 2020 Global MIL Week.

Tentative Schedule

How to Participate? – Guideline and Rules

This call is open to all the residents in the non-Sahel region of West Africa (namely Benin Republic, Côte d'Ivoire, Ghana, Guinea, Liberia, Nigeria, Sierra Leone, and Togo) between September 14 and October 18, 2020. Women, girls and people living with disabilities are strongly encouraged to participate.

The slogans, not more than 25 words, need to be aligned with this year’s theme of the Global MIL Week – “Creating a Peaceful Society: Media and Information Literacy, A Way out” for regional commemoration – as well as to reflect the determination for improvements of the current media and information landscape in the region.

Steps for Participation

• Step 1: Carefully read the entry guideline and rules and smartly utilize various resources to have a foundational understanding of the media and information landscape in the region
• Step 2: Create a slogan, no more than 25 words, aligned with this year’s theme of the Global MIL Week
• Step 3: Post a selfie picture with the slogan embedded on one of your social media handles (Facebook, Twitter, and Instagram), using hashtags #UNESCOAbujaCall4Slogans and tagging at least five (5) other friends to enter this call
• Step 4: Pull more people around you to like, comment, and share your post as well as participate in the call

Submission Deadline: 5 p.m., 18 October 2020, Sunday (Abuja Time/GMT+1)

Important Basic Rules

• Entries can be English, French and Pidgin English;
• Entries from both individuals and collective groups are acceptable, but a collaborative group will be considered as one participant while reviewing and prizing;
• Entries within the framework of this call certify and warrant that his/her/their works do not violate the rights of a third party and/or any copyright.
• By submitting of their works, the participants authorize UNESCO to use their works for purpose of public information, including but not limited to publish the results of the call in the spoken, written, and/or electronic media – with the name(s) of the creator(s) – and to exhibit or publish any of the submitted works anywhere in the world.
• Evaluation Criteria (100 points in total):
  • Compliance with guideline and rules of the call (10%);
  • Relevance with the theme and reflection of the determination for improvements of the current media and information landscape (30%);
  • Being concise, catchy, and memorable (25%);
  • Innovation and creativity (20%);
  • Social media interaction (the quantity of like, comment, & share) as of October 18 (15%).

Arbitration

By summiting of their works, the participants agree that the intellectual property of works is jointly owned by creators and UNESCO.

UNESCO reserves the right in their absolute discretion to disqualify any entry or participant, or to waive any rules in the event of circumstance arising outside its control which in their opinion, make it desirable to cancel the call at any stage. On all matters, UNESCO’s decision shall be final.

Contacts

• Macaulay Olushola: o.macaulay@unesco.org(link sends e-mail)
• Yachat Nuhu: ys.nuhu@unesco.org(link sends e-mail)
• Bin Chen: b.chen@unesco.org

URL:

https://en.unesco.org/news/call-slogan-campaigns-under-theme-creating-peaceful-society-media-and-information-literacy-way